All the information, tools and guidance you need to know about the AOP, the wider media industry and the changing digital landscape.
How to use the member resource area
The Resource Area is part of the main AOP website and hosts a broad variety of tools, resources, information and guidance designed to support you in your day to day jobs and to keep you up to date with the fast-paced digital industry.
The UK marketer research reveals how UK brands are preparing for the withdrawal of third-party cookies. The research also delves into alternative advertising strategies and solutions the respondents are looking to implement, whether closer relationships with publishers would benefit their brand as well as ways publishers could convince them to run more campaigns.
Last month, Google announced that they would delay the move to block third-party cookies until 2023 – a move that is still sending ripples through the industry as digital publishers re-evaluate their existing strategies.