Branded content agency Nemorin Creative Film and Video have appointed Graham Hayday as director of content and strategy, effective from 4 July 2018. Nemorin is a full-service branded video production agency created three years ago by Pete Fergusson, former head of commercial video for the Telegraph Media Group.
In an expansion from its core technology, Skimlinks’ new platform model and corresponding applications provide publishers with an expansive variety of options for evolving content monetization programs
The Times Literary Supplement is partnering with digital publishing experts Exact Editions to launch a digital archive of over 300 issues which stretch back to 2012. This new digital edition of the internationally-renowned publication is now available across web, iOS and Android platforms.
Global specialist media platform, Future plc, has partnered with Sky Ocean Rescue to remove single-use plastics from the Mobile Industry Awards ceremony. This will be Future’s first ever single-use plastic-free event, with the intention of encouraging the mobile industry to come together to drive the use of single-use plastic out of their product packaging, supply and operations.
Media Impact – Axel Springer and Funke Mediengruppe’s joint venture, and one of Europe’s largest media agencies – is learning far more about consumer behaviour and publisher performance using new raw data analysis functions from AI-powered data platform 1plusX. The result is extremely detailed, transparent, accurate and actionable insight on demand.
February 13, 2018 - The Internet Advertising Bureau (IAB UK) released refreshed guidelines to help the digital advertising industry provide transparency in content and native advertising. The update is a result of the growth of social media advertising, rapid rise of influencer marketing and ease of self-publishing.