Native advertising technology company ADYOULIKE has today (15 August, 2018) become the first pure-play native advertising company to receive the Internet Advertising Bureau’s (IAB) Gold Standard certification
Global specialist media platform, Future plc, has partnered with Sky Ocean Rescue to remove single-use plastics from the Mobile Industry Awards ceremony. This will be Future’s first ever single-use plastic-free event, with the intention of encouraging the mobile industry to come together to drive the use of single-use plastic out of their product packaging, supply and operations.
Media Impact – Axel Springer and Funke Mediengruppe’s joint venture, and one of Europe’s largest media agencies – is learning far more about consumer behaviour and publisher performance using new raw data analysis functions from AI-powered data platform 1plusX. The result is extremely detailed, transparent, accurate and actionable insight on demand.
February 13, 2018 - The Internet Advertising Bureau (IAB UK) released refreshed guidelines to help the digital advertising industry provide transparency in content and native advertising. The update is a result of the growth of social media advertising, rapid rise of influencer marketing and ease of self-publishing.