, the world’s leading discovery platform, focusing on making the open web and publishers thrive side by side to tech platforms, has announced a major adoption milestone for its mobile app product suite, which brings the full scope of Taboola’s publisher platform to mobile environments.
More than 2,000 of the world’s leading publishers have chosen Taboola to implement personalised recommendations within their mobile news apps, including Daily Mail, Fox Sports Australia, WeatherBug, leading to significantly more revenue and reader engagement.
According to industry data
, 80 percent of consumers frequently get news on mobile devices and 90 percent
of smartphone time is spent in apps. Taboola came to market in 2018 with an SDK offering, making it easier than ever for publishers to integrate Taboola’s personalised recommendations into their native applications to increase user engagement and drive revenue.
With Taboola SDK, publisher mobile apps can instantly offer Taboola Feed, an integrated content feed that provides personalised content and video for a more engaging editorial experience for readers and significant revenue opportunity for publishers. For advertisers, Taboola’s in-app offering represents the opportunity to access the 1.4B monthly readers that Taboola reaches every month, in moments of highly-engaged readership that take place in mobile news apps.
Taboola SDK includes support for both Android and iOS mobile environments, as well as the emerging React-Native and Flutter app creation technologies, and provides the same comprehensive viewability and brand safety features available to Taboola customers in desktop environments. In addition, Taboola SDK is compliant with GDPR and CCPA regulations.
“People spend 3 hours a day in app, more than they do watching TV. Enabling our publishers and advertising communities to tap into that opportunity is a huge milestone for our partners and us,” said Adam Singolda, CEO and Founder, Taboola. “It’s our responsibility to forge deeper relationships with readers and to create personalized and engaging content experiences that live side-by-side brand safe, editorial environments for our agencies, brands and advertisers. I’m excited about paying more than $65M to our partners this year, and all that it can grow.”
Taboola helps people discover what’s interesting and new. The company’s platform and suite of products, powered by deep learning and the largest dataset of content consumption patterns on the open web, is used by over 20,000 companies to reach over 1.4 billion people each month. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services. Digital properties, including publishers, mobile carriers and handset manufacturers, use Taboola to drive audience monetisation and engagement. Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 18 cities worldwide.