Industry awards, high-profile partnerships, and a raft of new talent signal a remarkable year for leading skin-based advertising company
Sublime Skinz, a leading global provider of skin-based advertising, today announced record growth for 2016. Since the company’s inception four years ago, Sublime Skinz has grown to 80 employees in four offices – New York, Paris, London and San Francisco – and has seen its global revenue multiplied by two globally and by three in UK only, illustrating ever-growing demand for its high impact, non-intrusive ad formats.
Sublime Skinz won two prestigious awards in 2016, both relating to its global strategy. In September the company was awarded Ernst & Young’s ‘Born Global’ prize, which recognises a start-up business with strong potential for international development. This was quickly followed in October by the ‘International Trophy of Digital Business,’ awarded by Business France, a national agency responsible for supporting the international development of the French economy.
In the UK the company has entered into multiple partnerships with premium publishers including Trinity Mirror Group, Newsquest, Netmums and Perform Group. To support increased demand for skin-based formats from both publishers and agencies, the UK team has expanded rapidly, with Matthew McWilliams and Marie Roussel joining the publisher department, Richard Webb and Sarah Shay Okelola recruited into operations, and Paul Da Bell entering the sales team.
Finally, at dmexco 2016 Sublime Skinz launched a new product M-SKINZ, an intelligent format specifically designed for mobile web campaigns. This product follows the company’s DNA, providing non-invasive advertising to advertisers and agencies while taking a huge step towards cross-device; the direction the entire industry is moving.
“This has been an incredible year for Sublime Skinz and we’re immensely proud of the recognition we’ve received in the form of industry awards, as well as the new partnerships we’ve formed with premium publishers,” commented Lisa Menaldo, UK Managing Director of Sublime Skinz. “As our talented team continues to grow and our product portfolio expands we look forward to fulfilling the continually increasing demand for high-impact, innovative ad formats that are scalable, viewable and non-intrusive, both in the UK and globally.”
“The dedication and creativity of our team – combined with an unceasing drive to innovate and a deep understanding of the advertising landscape – has helped Sublime Skinz achieve record growth this year,” commented Marc Rouanet, President of Sublime Skinz. “As interest in high-impact, skin-based advertising grows, we look forward to an even better 2017.”