LONDON— February 4, 2019 — SpotX, the leading global video advertising and monetisation platform, today announces the appointment of Graeme Lynch as Head of Demand. Reporting into Ed Wale, MD of the UK and Spain, he will manage the teams working with advertisers, media agencies, brands, demand-side platforms (DSPs), and all other buyers to maximise the effectiveness and efficiency of their video advertising campaigns.
Lynch brings more than fifteen years of advertising industry experience to the role, gained at companies including OMD, Fox Networks, Utarget.FOX, Specific Media and Adobe Ad Cloud (formerly TubeMogul). Most recently, he worked at addressable TV specialist Sorenson Media where he developed the EU launch strategy, as well as managing relationships with agencies, broadcasters, and third party data providers.
SpotX’s Agency Development and Demand Operation Teams for the UK will report to Lynch with the responsibility to drive more revenue for the publishers, broadcasters, and app developers using SpotX in the UK. This will include advising buyers on approaches to programmatic video advertising, such as private marketplaces and Curated Marketplaces, as well over-the-top (OTT) television and mobile video advertising.
Ed Wale, Managing Director, UK and Spain at SpotX explains, “Graeme Lynch brings many years of programmatic video advertising experience. An industry authority, he has a wealth of senior agency contacts and knowledge that he can tap into to drive more revenue for the media owners using the SpotX platform. As well as sales leadership, he has a strong technical understanding, from the specifics of addressable TV to cross-device planning and agency structures.”
Graeme Lynch, Head of Demand, adds, “Television and digital media are changing and SpotX is well-placed at the centre of this convergence. The SpotX team has years of programmatic video and digital TV advertising experience, which I saw first-hand at Adobe (formerly TubeMogul). I look forward to working with the team to develop growth strategies for our clients, and SpotX.”
Lynch worked at Adobe AdCloud for three and a half years, rising to become Head of Business Development, EMEA. There, he led the team working with brands and agencies across all programmatic media including video, TV, display, native, audio, and digital outdoor. He spent three years at Specific Media before that, as well as eighteen months at FOX Networks. Lynch began his career working in media planning for OMD for four years.
VP, European Strategy
SpotX is the leading global video advertising platform that enables media owners and publishers to monetise premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetisation solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behaviour, manage access and pricing, and maximise revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimising media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Chicago, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn.