PulsePoint, a leading global programmatic advertising platform, today announced the next generation of its content marketing platform. Story by PulsePoint™ provides unified distribution across top social media channels, native and content discovery platforms and premium websites -- at global scale. This consolidates workflow and simplifies execution for content marketing.
Content marketing continues to grow in importance as advertisers look for ways to differentiate themselves and connect with their core audiences in an increasingly complex media landscape. Branded content has proven successful. Consumers welcome useful or entertaining information and spend significant time with advertiser-produced media, which in turn produces higher conversion rates than traditional marketing, increases brand recognition and drives sales lift.
Story by PulsePoint helps marketers capitalise on this connection by optimising for post-click behavior. The platform provides creative, audience and page-level engagement metrics across channel and format and enables marketers to achieve maximum results through optimisation tools that adjust campaign configurations in real time. In addition, Story by PulsePoint uses AI and machine learning to iteratively update algorithms and continuously improve performance.
“Story by PulsePoint is built to help brands make meaningful connections with consumers,” said Andrew Stark, SVP of Content Solutions at PulsePoint. “Our technology focuses on engagement with content and provides actionable page-level behavior metrics to drive results and deliver successful campaigns.”
“PulsePoint’s scale allowed us to achieve precise targeting in highly contextual environments, which can be a challenge,” said Walter Hu, Business Development, at Cisco. “Story by PulsePoint accounted for 98% of our article traffic and increased average time on page by 77% above mobile benchmarks and 49% above desktop benchmarks.”
PulsePoint continues to set the innovation bar high for the advertising industry as a programmatic advertising technology company. Much of PulsePoint’s growth can be attributed to key initiatives, such as content marketing, video, strategic partnerships, header bidding, and the recent launch of a programmatic health offering.
For a demo of the Story by PulsePoint platform click here.
PulsePoint, a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimisation with the art of brand engagement. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners.