Branded content agency Nemorin Creative Film and Video have appointed Graham Hayday as director of content and strategy, effective from 4 July 2018.
Nemorin is a full-service branded video production agency created three years ago by Pete Fergusson, former head of commercial video for the Telegraph Media Group.
Commenting on the appointment, Pete said: “We’ve experienced rapid growth since being awarded Native Advertising Studio of The Year 2017-18. Content marketing is evolving with pace. To expand our competitive edge we want to provide world-class content strategy with the intention of delivering maximum ROI for our clients.
“Graham has worked in branded content for over 10 years and in that time has been responsible for a multititude of innovative, award-winning projects, not least as head of studio at Guardian Labs, the Guardian’s branded content division. He’s at the top of his game and we’re looking forward to creating some more award-winning content with him by our side.”
Graham - who has also worked within Condé Nast’s branded content team - takes up the role with a wealth of experience in his toolkit. He brings knowledge of the whole content marketing ecosystem, from insight and strategy through to idea generation, execution, distribution and measurement.
Graham said: “Nemorin’s blueprint is one I’ve tried to follow over the years. It’s all about coming up with innovative ideas that are grounded in insight and delivering them brilliantly to provide return of investment for clients. The whole process should be as collaborative as possible and as enjoyable as possible. I’m delighted to be joining Nemorin. Their work is truly outstanding and I’m flattered that they think I can add something to the mix.”
Despite the unquestionable growth in the popularity of branded video, Graham feels many companies have some catching up to do. “As content consumption increasingly shifts to mobile, visual storytelling has become a focus for brands. And rightly so. But many companies still aren’t investing enough in video. That’s largely down to a few misconceptions that persist in some quarters. These include how expensive it is, how complex and time consuming the production process is, and how uncertain return on investment is.
“These are exciting times for content marketing. According to Ofcom, people in the UK spend an average of 66 hours per month browsing on their smart phones - and they don’t want to read a lot of text. Netflix is now in over nine million homes in this country; the figure for Amazon is about five million. YouTube has over one billion users worldwide. And then there’s Facebook, Instagram, Snapchat, the various on-demand services from broadcasters… it’s imperative that brands get to grips with visual storytelling: these platforms’ audiences are hungry for video content, and there’s no reason why brands shouldn’t get involved.”
Pete Fergusson and Graham Hayday are subject experts within the branded content industry. They are engaging speakers and writers. For media contributions and speaker opportunities contact Pete Fergusson at email@example.com or call 0330 122 47 14.
For more information and press enquiries contact Katie Ingham on 07539 694077 or email firstname.lastname@example.org