A decade ago, when programmatic was in its infancy, publishers used supply-side platforms (SSPs) as an efficient way to sell remnant inventory while continuing to sell the majority of inventory through direct deals. Publishers and brands soon realised the benefits of programmatic warranted increased investment and today, the majority of digital advertising is traded programmatically. As brands and agencies ramped up programmatic ad spend the inner workings of the supply chain came under
Learn about the team and advisory boards behind the Association.
AOP Team
Meet the team behind the Association of Online Publishers and the association’s Advisory Board. The board determines AOP’s strategic objectives, overseeing all AOP initiatives.
The AOP has partnered with pivotal tech suppliers in the publishing industry. We have selected a handful of tech providers that enable and assist publishers to succeed in a demanding ecosystem.