A decade ago, when programmatic was in its infancy, publishers used supply-side platforms (SSPs) as an efficient way to sell remnant inventory while continuing to sell the majority of inventory through direct deals. Publishers and brands soon realised the benefits of programmatic warranted increased investment and today, the majority of digital advertising is traded programmatically. As brands and agencies ramped up programmatic ad spend the inner workings of the supply chain came under

Elliot MacNay joins to accelerate efforts to help advertisers target digital video advertising at scale across publishers using JW Player technology

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV