Global specialist media platform, Future plc, has partnered with Sky Ocean Rescue to remove single-use plastics from the Mobile Industry Awards ceremony. This will be Future’s first ever single-use plastic-free event, with the intention of encouraging the mobile industry to come together to drive the use of single-use plastic out of their product packaging, supply and operations.
Future is trying to turn the tide on plastic consumption in order to improve their plastic footprint. The Mobile Industry Awards and Sky Ocean Rescue are an excellent example of how companies can join forces for the better. The drive behind the change stems from the fact that every minute, the equivalent of a truck load of plastic enters our oceans, never to be removed. If nothing changes, by 2050 the plastic in the ocean could outweigh the fish.
In January 2017 Sky launched the Sky Ocean Rescue campaign to help stop our oceans from drowning in plastic. Leading by example, Sky has committed to remove all single-use plastic from its business and supply chain by 2020.
With its scale and its innovative nature, we believe that the mobile industry has power to influence and encourage the use of recyclable materials in place of single-use plastic. The Mobile Industry Awards is the perfect opportunity to help boost the momentum around this campaign in the industry.
Zillah Byng-Thorne, Chief Executive at Future says,
“We all need to take responsibility for single-use plastic consumption and the Mobile Industry Awards is the perfect platform to spark change within the industry. Small changes can make a huge difference and I’m delighted Future is getting behind such a worthy cause.”
Fiona Ball, Head of Responsible Business & Sky Ocean Rescue commented:
“Sky Ocean Rescue’s mission is to inspire simple, everyday changes to stop our oceans from drowning in plastic. That’s why we’re working with the mobile industry to inspire changes that will turn off the plastic tap, including plastic-free packaging for SIM cards and mobile phones. We all need to play our part and turn inspiration in to action.”
Mark Fermor, Mobile Industry Lead at Future Plc:
"I’m delighted to partner with Sky Ocean Rescue. The Mobile Industry Awards 2018 brings together many of the top decision makers and influencers in the UK market, and together
we can go a long way to help improve the health of our planet – starting with single-use
This partnership marks the latest in a number of incentives by Future to become a more
environmentally conscious company.
Marketing Communications Executive
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Notes to editors
Future plc is an international media group and leading digital publisher, listed on the London Stock
Exchange (symbol: FUTR). The Group operates two separately managed brand-led divisions: Media and Magazine. The Group has a reach of 100m+ globally, including 62m online users and 63m social media reach.
The Magazine division is brand-led. It has over 100 market-leading publications, with 10 key titles.
The Media division focuses on being at the forefront of digital innovation, in particular, the high growth technology and games markets, with three complementary revenue streams: eCommerce, events and digital advertising. It has a number of leading brands including TechRadar, PC Gamer,What Hi-Fi?, The Photography Show, Generate, The Homebuilding and Renovating Show and Golden Joysticks Awards.
About the Mobile Industry Awards:
On June 7 2018, the Mobile Industry Awards will celebrate the best in mobile industry. Approaching
its 16th year it brings together the elite from Manufacturers, Retailers, Networks, Distributors and
Dealers providing a unique environment to entertain and reward your staff, your customers and your
business partners. The awards has over 20 categories and the renowned Power 50, recognising the
most influential people in the industry. Shop Idol is the search for the best salesperson in mobile
retail. After a gruelling 6 month long competition, the final 6 make it to the Mobile Industry Awards.
The big finale of the night involves the announcement of the top 6 and the eventual winner!