Under the terms of the new deals, FourFourTwo will provide the local partners with digital content – such as previews, interviews and analysis – to give them the inside track on the beautiful game.
FourFourTwo is positioning itself for strong growth in new markets and distribution channels, reaching football fans around the world and in more than 20 markets through global partners.
The two new digital partnerships will advance FourFourTwo’s strategic vision to build digital capabilities in pursuit of becoming the world’s market-leading football media brand.
SoccerNet NG is a Nigeria-based football news website that has been in existence for almost three years, providing readers with exclusive content, features and analysis. SoccerNet NG has established itself as Nigeria’s foremost football-only platform – being named Best Sports Blog at the 2014 Nigerian Blog Awards – and has been quoted by some of the biggest news outlets in the world.
In collaboration with FourFourTwo, Munin Sports will provide M-station customers with training guides from leading coaches and tips and tricks from the best players in the world, giving readers
the lowdown on how to accelerate self-development from those at the top of their profession.
Munin Sports has created a new generation of digital training equipment that can develop young players’ skills in a fun and efficient way, whether they are in a club academy or their back garden. With the M-station Football Rebounder, Munin Sports want to give players of all ages and skill levels the ability to master the technical elements of football, including headers, volleys and bicycle kicks.
Alastair Lewis, Haymarket Consumer Media’s Group Director, said: “I’m delighted to welcome these new partnerships for FourFourTwo. Both agreements are great examples of the ways we are working with partners around the globe to extend our brands and take our content to new audiences.”
For further information, please contact Christie H.Kristensen, International Partnership Account Manager (firstname.lastname@example.org or +44 (0) 20 8267 5057 / +44 (0)7876 258217)
About Haymarket Licensing & Syndication
We have more than 100 partnerships in over 30 countries, creating content for digital, mobile, print and live events across our brands. We work with partners and licensees worldwide to create quality content that audiences love, and environments that generate great results for our clients. We can be your advantage in your market, using our franchise approach to global brand development by syndicating and licensing a range of Haymarket’s content and products.
About SoccerNet NG
SoccerNet NG is a Nigeria-based football news website that has been in existence for close to three years. We provide our readers with exclusive content, features and analysis. SoccerNet NG has established itself as Nigeria’s foremost football-only platform, being named Best Sports Blog at the 2014 Nigerian Blog Awards. We have been quoted by some of the biggest news outlets in the world.
About Munin Sports
Munin Sports is built on a strong mission: to create a new generation of football training equipment that develops footballers’ skills in a fun and efficient way.
Our aim is to use technology to take training in football clubs and private gardens to a digital level that children and teenagers can understand. When it comes to applying technology to measure the physical progress of footballers, football has changed a great deal. But as we ourselves are football players and feel most alive when we have a ball at our feet, we have chosen to focus on technical developments.
With the M-station Football Rebounder we want to give players of all ages and skills levels the fantastic feeling of being able to control the ball. We want to give them the opportunity to go out onto the training ground or into the back yard and train all the fun, technical elements of football: volleys, headers, first touches, overhead kicks and all the other moves that passionate football players love.