Media Impact – Axel Springer and Funke Mediengruppe’s joint venture, and one of Europe’s largest media agencies – is learning far more about consumer behaviour and publisher performance using new raw data analysis functions from AI-powered data platform 1plusX. The result is extremely detailed, transparent, accurate and actionable insight on demand.
At present most of the reports available to the media industry are defined and fixed by data management platforms or third-party suppliers. Generally it is impossible for publishers, advertisers and media agencies to define the parameters of their own reports, or to drill down and analyse their own data in a way that is bespoke to their particular needs.
However, using 1plusX’s new raw data functions, publishers, brands and media agencies like Media Impact can now analyse, segment and combine raw audience, campaign and publishing data in any way they choose. The new raw data powers are accessed through an API or by running custom SQL queries directly on the database. They enhance the conventional data management platform (DMP) functions 1plusX provides, and complement the new innovations 1plusX is introducing to the industry, such as keyword level targeting.
1plusX’s strict separation measures secure the integrity of each publisher’s data. Since 1plusX does not share, mix or merge customers’ data there is no risk of one client affecting any other client’s data through raw access. Data added into the platform is fully traceable by its source and always remains the exclusive property of each individual customer. They are the sole owner and authorized user at all times. This unique data environment enables 1plusX to deliver innovative functions in response to customer demand for more data analysis powers.
Dr. Jürgen Galler, CEO and Co-Founder of 1plusX said, “Brands and publishers must make more use of their own data to generate more revenue, save costs, simplify data ops and comply with the law. The General Data Protection Regulation (GDPR) comes into force in May 2018, so they must understand the risks of using third party data. They must only use data that they know is compliant with the law and which they have total control over. That data is one of their greatest commercial assets. 1plusX frees data from silos across publishing and marketing operations so it can be consolidated into a single GDPR-compliant platform. Using the new raw data analysis, customers’ data science teams can easily, enjoyably and efficiently experiment with all of the data they manage.”
1plusX has been built from the ground up to help data teams to comply with the new General Data Protection Regulation (GDPR). It offers easy-to-use consumer opt-in/out and data deletion tools. 1plusX’s reporting tools enable full transparency on what data is collected and how it is used.
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1plusX is an innovative, user-friendly data platform developed by two ex-Google directors. Through artificial intelligence it adds the equivalent of millions of data scientist man hours to a data team. This enables far more efficient, enjoyable and creative data management, and frees data scientists to focus on more human activities.
The 1plusX dashboard enables easy integration, combination and segmentation of audience data. Publishers and advertisers can build unique, targeted audiences for individual ad campaigns. Data teams can extract interesting and counter-intuitive insights to inform marketing campaigns.
1plusX is a data source not just a data management platform. Machine learning predicts consumers’ characteristics and interests enabling brands and publishers to create new, current, statistically significant proprietary data with a single scale-up slider. This vastly increases the significant scale and relevant reach of digital marketing and content campaigns whilst reducing customers’ reliance on third party data.
Further information at www.1plusx.com.