Autovia, the UKs leading automotive content and commerce business, has appointed Dan Daly to the new position of Marketing Director.
Daly previously led marketing for Amazon Prime in the UK, helping transform the subscription business into a multi-service content offering. Prior to that, he played a critical role in the data-led transformation of Auto Trader. Most recently he led marketing & communications for digital smart home innovator Hive.
In his new role, Daly will be responsible for building profile and partnerships for Autovia’s unique ‘content and commerce’ business. The business gives customers looking to purchase a car intelligent, trusted advice and a platform to easily buy the car they want, and provides dealers and OEMs with the most efficient and effective way to market and sell their cars.
The hire comes as Autovia recorded a record year for its AutoExpress brand online, with a 40% increase in global traffic. March and April were two of the highest months on record with searches for electric cars quadrupling from a year ago, with the Kia EV6, Hyundai Ioniq 5 and Tesla Model 3 all leading the charge.
“I’m thrilled to be joining the team at Autovia” said Dan.
“With the market rapidly moving online, Autovia’s massive audience reach and expertise across data, brands, content and commerce can help support industry and dealer growth more effectively than any other player. It’s a unique proposition and an incredible opportunity to have a positive impact, at a critical time in the industry.”
Andy Oldham, CEO of Autovia said: “From dreaming of and researching their next car, right through to purchase, Autovia uniquely engages car buyers at every stage of their journey.”
“Dan’s data-led approach to marketing, combined with his experience driving growth in highly-competitive and fast-changing sectors, will help us better serve those customers, while positioning Autovia as the industry and dealer partner of choice.”
Autovia was launched as an independent business by parent company Dennis in March 2021, with JustEat and MoneySuperMarket veteran Peter Plumb as the Chairman and Andy Oldham as CEO. Nicola Bates is CEO of Autovia’s media division.
Its market-leading stable of brands include:
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For further information please contact Emma Turner on firstname.lastname@example.org or on 07985776873.
Key Autovia facts & stats:
Brands: Auto Express, BuyaCar, Car Throttle, Carbuyer, Driver Power, evo, Octane, Vantage, DrivingElectric
Impressions/interactions: In 2020, Autovia brands recorded 96m website visits, generating more than 250m page views, are followed by more than 14m users across major social media channels and sell over 2.5million magazines per year.
Cars for sale: 63,000 listed on BuyaCar from 1,400+ dealer sites
Partnerships: Working with the top 30 car manufacturers in the UK
Reviews: 1,500+ car tests per year across our brands
Revenue: £73m in 2020