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Member News

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies

The UK marketer research reveals how UK brands are preparing for the withdrawal of third-party cookies. The research also delves into alternative advertising strategies and solutions the respondents are looking to implement, whether closer relationships with publishers would benefit their brand as well as ways publishers could convince them to run more campaigns.

Immediate Media Co launches Bluey Magazine

Immediate Media Co launches Bluey Magazine

Immediate Media Co, the special interest content and platform company, is launching Bluey Magazine, bringing to life the multi-award-winning TV show Bluey.

PERMUTIVE EVOLVES TO CONNECT PUBLISHERS AND ADVERTISERS WITH A PRIVACY-SAFE INFRASTRUCTURE FOR DIGITAL ADVERTISING

PERMUTIVE EVOLVES TO CONNECT PUBLISHERS AND ADVERTISERS WITH A PRIVACY-SAFE INFRASTRUCTURE FOR DIGITAL ADVERTISING

The company evolves from a data management platform (DMP) to an Audience Platform to connect first-party data owners on a privacy-first infrastructure

The Week Junior Launches The Summer of Reading 2021

The Week Junior Launches The Summer of Reading 2021

The Week Junior, the multi award-winning news magazine for 8 to14 year-olds, is launching its annual Summer of Reading campaign in the 3 July issue.

Autovia Builds out Digital Leadership with Dan Daly Hire

Autovia Builds out Digital Leadership with Dan Daly Hire

Amazon and Auto Trader Alum Appointed Marketing Director as Autovia Records Record Traffic

ID5 announces its partnership with Italiaonline, Italy’s largest online publisher

ID5 announces its partnership with Italiaonline, Italy’s largest online publisher

The collaboration enables Italiaonline to identify and better monetise cookieless traffic in a privacy-compliant way

ID5 raises $6 million in Series A funding

ID5 raises $6 million in Series A funding

The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance

Taboola Announces Milestone Adoption for Mobile Apps

Mobile SDK Introduced in 2018 Now Drives More Than $65M in Revenue to Publishers Each Year Including Daily Mail, Fox Sports Australia, WeatherBug

The De-commoditisation of the SSP and 'Tech Tax'

The De-commoditisation of the SSP and 'Tech Tax'

A decade ago, when programmatic was in its infancy, publishers used supply-side platforms (SSPs) as an efficient way to sell remnant inventory while continuing to sell the majority of inventory through direct deals. Publishers and brands soon realised the benefits of programmatic warranted increased investment and today, the majority of digital advertising is traded programmatically. As brands and agencies ramped up programmatic ad spend the inner workings of the supply chain came under

JW Player expands monetisation in EMEA

JW Player expands monetisation in EMEA

Elliot MacNay joins to accelerate efforts to help advertisers target digital video advertising at scale across publishers using JW Player technology
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