The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the figure of 16.6% predicted in July. Growth in 2021 will fall just short of offsetting this year’s losses completely, meaning the UK’s ad market is now not expected to recover fully until 2022.
The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry’s largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertising, F
Winners of the 2019 Stationers’ Company Innovation Excellence Awards for the UK Communications and Content industries will be announced at an awards luncheon to celebrate innovation, creativity, and excellence on Tuesday, 25 June at Stationers’ Hall, London.
Google’s DFP and Cloud Platform teams are working with the AOP to host an ‘Afternoon with Google Cloud’ to showcase how Google can help Publishers embrace the digital age, understand their customers and evolve their business to meet shifting consumers demand.