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Steering Groups

One of the key objectives of AOP is to facilitate the sharing of knowledge and build networking ties across the industry.

As well as access through our events, website and research, publisher members are granted exclusive access to six industry steering groups, including Commercial, Research, B2B, Product Development, Ad Ops and Audience Development. Member organisations have the opportunity to send key members of their staff to represent them at group meetings.

AOP groups meet each quarter to share knowledge, opinions and advice on key industry subjects, to continually improve their digital businesses. The groups have worked on and released industry responses to the ‘cookie law’, and examine current issues such as ad blocking on an ongoing basis. We connect our members together to build relationships, strengthen their position and to influence the industry as a collective entity.

Whilst relevant guest speakers are often invited to present to the groups, they have the unique advantage of being vendor-free.

Ad Ops

The Ad Ops Steering Group operates to discuss and share advice on the latest developments in ad tech, ad issues such as ad blocking, latency and fraud, and any new regulations and standards.

Audience Development

The Audience Development Group is loosely centred between marketing and editorial. It is focused on acquisition as well as retention and is often woven into editorial via content strategists, helping grow organic, referral and paid traffic, working with sales to grow desired audiences. The Group is made up of a variety of members from Editor in Chiefs to Head of SEO and Social.

Product Development

The core aim of the group is to remain relevant to those working in developing new products within publishing. Recent topics for discussion have included User testing, Attention Analytics and the commercial challenges of responsive for ad-driven websites.

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