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Audience Development

The Audience Development group is for anyone responsible for growing audiences and engagement through disciplines like SEO, Social, data analysis, paid traffic, partnerships and marketing for a publisher.

 

The Group is made up of a variety of members from editors to audience development managers, and SEO and Social leads, and typical agenda items include Off Platform innovations and relationships (Facebook IA, Apple News, AMP, Instagram, Snapchat etc), recent SEO developments, and ways to work with editorial and sales teams to grow audience. 

Group Co-Chairs

Jack Riley, Commercial & Audience Development Director, Huffington Post

Stuart Forrest, Digital Publisher & Product Director, Immediate Media

 

Key Themes

- Key threats and challenges

- Best practices & strategies

- Key platforms

- Walled Gardens

- Analytics, search & social

 

To find out more or to join the group contact Isabelle.Kerr@ukaop.org

 

Not a member? The AOP Audience Development Group is only available to publisher members of AOP. Find out more about membership.

 

2017 Dates

Tue 28th March

Wed 21st June

Tue 26th September

1hurs 16th November

 

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