The Audience Development group is for anyone responsible for growing audiences and engagement through disciplines like SEO, Social, data analysis, paid traffic, partnerships and marketing for a publisher.
The Group is made up of a variety of members from editors to audience development managers, and SEO and Social leads, and typical agenda items include Off Platform innovations and relationships (Facebook IA, Apple News, AMP, Instagram, Snapchat etc), recent SEO developments, and ways to work with editorial and sales teams to grow audience.
Jenna Rak, Senior Strategist, Conde Nast
Taneth Evans, Head of Audience Development, News UK
- Key threats and challenges
- Best practices & strategies
- Key platforms
- Walled Gardens
- Analytics, search & social
To find out more or to join the group contact Jenna.Nord@ukaop.org
Not a member? The AOP Audience Development Group is only available to publisher members of AOP. Find out more about membership.