Research Group
The AOP Research Steering Group operates to share views on key issues, best practice & best suppliers and supporting/steering industry research and developments. Our Research group in particular brings members together to collaborate on proving the value of premium content. We create the opportunities for publishers to engage in conversation with agencies and advertisers through this research.
Group Chair
Phil McMullan, Digital Insight Manager, ESI Media
Key Themes
- Measurement
- UKOM, JICWEBS, NRS replacement progress and issues
- Widening Industrywide research initiatives knowledge
- Insight into emerging formats – i.e. Mobile Video
- Roll out of next major AOP research project
To find out more about joining a group please contact Jenna.Nord@ukaop.org
Not a member? The Research group is only available to AOP publisher members. Find out more about membership
2021 Confirmed Dates
Tuesday 13th April - 2pm
Thursday 8th July - 2pm
Tuesday 21st September - 2pm
Tuesday 16th November - 2pm
Ad Ops
B2B
Commercial
Product Development
Research Group
Why Join / Membership Benefits