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Research Group

The AOP Research Steering Group operates to share views on key issues, best practice & best suppliers and supporting/steering industry research and developments. Our Research group in particular brings members together to collaborate on proving the value of premium content.  We create the opportunities for publishers to engage in conversation with agencies and advertisers through this research.

Group Co-Chairs

Phil McMullan, Digital Insight Manager, ESI Media

 

Key Themes

- Measurement

- UKOM, JICWEBS, NRS replacement progress and issues

- Widening Industrywide research initiatives knowledge

- Insight into emerging formats – i.e. Mobile Video

- Roll out of next major AOP research project

 

To find out more about joining a group please contact Isabelle.Kerr@ukaop.org

 

Not a member? The Research group is only available to AOP publisher members. Find out more about membership

 

2019 Dates

Wednesday 20th March

Thursday 13th June

Wednesday 4th September

Wednesday 27th November

 

 

 

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