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Research Group

The AOP Research Steering Group operates to share views on key issues, best practice & best suppliers and supporting/steering industry research and developments. Our Research group in particular brings members together to collaborate on proving the value of premium content.  We create the opportunities for publishers to engage in conversation with agencies and advertisers through this research.

Group Chair

Phil McMullan, Digital Insight Manager, ESI Media

 

Key Themes

- Measurement

- UKOM, JICWEBS, NRS replacement progress and issues

- Widening Industrywide research initiatives knowledge

- Insight into emerging formats – i.e. Mobile Video

- Roll out of next major AOP research project

 

To find out more about joining a group please contact Jenna.Nord@ukaop.org

 

Not a member? The Research group is only available to AOP publisher members. Find out more about membership

 

2021 Confirmed Dates

Tuesday 13th April - 2pm

Thursday 8th July - 2pm

Tuesday 21st September - 2pm

Tuesday 16th November - 2pm

 

 

Steering Groups

Ad Ops

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Commercial

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Research Group

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