Research Group
The AOP Research Steering Group operates to share views on key issues, best practice & best suppliers and supporting/steering industry research and developments. Our Research group in particular brings members together to collaborate on proving the value of premium content. We create the opportunities for publishers to engage in conversation with agencies and advertisers through this research.
Group Co-Chairs
Lynne Springett, Insight Director, Time Inc. UK
Emma Martin, Commercial Data Manager, ESI Media: The Independent, London Evening Standard & London Live
Key Themes
- Measurement
- UKOM, JICWEBS, NRS replacement progress and issues
- Widening Industrywide research initiatives knowledge
- Insight into emerging formats – i.e. Mobile Video
- Roll out of next major AOP research project
To find out more about joining a group please contact Isabelle.Kerr@ukaop.org
Not a member? The Research group is only available to AOP publisher members. Find out more about membership
2017 Dates
Thurs 9th February
Thurs 27th April
Thurs 22nd June
Thurs 28th September
Thurs 30th November
Ad Ops
B2B
Commercial
Product Development
Research Group
Why Join / Membership Benefits