Audience Development
The Audience Development Group is loosely centred between marketing and editorial. It is focused on acquisition as well as retention and is often woven into editorial via content strategists, helping grow organic, referral and paid traffic, working with sales to grow desired audiences. The Group is made up of a variety of members from Editor in Chiefs to Head of SEO and Social.
Group Co-Chairs
Jack Riley, Commercial & Audience Development Director, Huffington Post
Stuart Forrest, Digital Publisher & Product Director, Immediate Media
Key Themes
- Key threats and challenges
- Best practices & strategies
- Key platforms
- Walled Gardens
- Analytics, search & social
To find out more or to join the group contact Isabelle.Kerr@ukaop.org
Not a member? The AOP Audience Development Group is only available to publisher members of AOP. Find out more about membership.
2017 Dates
Tue 28th March
Wed 21st June
Tue 26th September
1hurs 16th November