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Audience Development

The Audience Development group is for anyone responsible for growing audiences and engagement through disciplines like SEO, Social, data analysis, paid traffic, partnerships and marketing for a publisher.

 

The Group is made up of a variety of members from editors to audience development managers, and SEO and Social leads, and typical agenda items include Off Platform innovations and relationships (Facebook IA, Apple News, AMP, Instagram, Snapchat etc), recent SEO developments, and ways to work with editorial and sales teams to grow audience. 

Group Co-Chairs

Jenna Rak, Senior Strategist, Conde Nast

Taneth Evans, Head of Audience Development, News UK

 

Key Themes

- Key threats and challenges

- Best practices & strategies

- Key platforms

- Walled Gardens

- Analytics, search & social

 

To find out more or to join the group contact Jenna.Nord@ukaop.org

 

Not a member? The AOP Audience Development Group is only available to publisher members of AOP. Find out more about membership.

 

2021 dates to be confirmed shortly

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