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Off-Platform Audience Development

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This year we are changing the way we structure our activities to enable us to more actively support our members in solving the problems they face, through collective action. To achieve this we have created campaigns and explorations which will run throughout 2017 and will focus on key industry subjects.

 

Explorations are areas that have been identified as an opportunity for growth that require investigation, understanding and development.

 

Premium Publishers are increasingly using social networks and offsite platforms to drive audience growth and focus. Audience development is finding its place as a specialist discipline at many publishers that is rapidly developing in sophistication and importance. What are the most significant opportunities? How to capitalise?

 

Why you should be involved

Learn how your contemporaries are driving their business forward in this space. Understand the role and return that each platform offers. See how fellow Members are creating the right teams and expertise and learn more about the practicalities of navigating each platform and creating the right interface to your own organisation.

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Inside Out, AOP Digital Publishing Convention

1st & 2nd November 2017

 

Read more

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