This year we are changing the way we structure our activities to enable us to more actively support our members in solving the problems they face, through collective action. To achieve this we have created campaigns and explorations which will run throughout 2017 and will focus on key industry subjects.
Explorations are areas that have been identified as an opportunity for growth that require investigation, understanding and development.
We are exploring mobile monetisation in depth because in 2016 our members experienced a large disparity between the percentage of mobile audience and the percentage of mobile ad revenue. This is not a disparity that Facebook or Google are experiencing. Why not? What can we do to redress the imbalance? We want to move the needle with agency traders and foster greater creativity in mobile via industry associations and agencies.
Why you need to be involved
This is an industry wide opportunity that requires collective action to accelerate the market in our direction. You need to get involved with our Mobile Monetisation Exploration to find out what are the publisher tools, best practices, ideas and hurdles to overcome, to allow mobile to achieve its commercial potential and to develop a clear action plan going forward. Be there to be at the forefront of this opportunity.
Related research papers:
We are exploring mobile monetisation in depth because in 2016 our members experienced a large disparity between the percentage of mobile audience and the percentage of mobile ad revenue.
Our mobile workshop of March 8th confirmed the basic problem that our members face: 70% audience mobile, 30% revenue mobile. But whilst the problem was very clear, it was also clearly complex in nature and requiring of a number of factors to be addressed to create progress.