Programmatic Forum



Recent market events indicate that programmatic is experiencing teenage growing pains and anxiety. Despite the many concerns around brand safety, transparency and the general race to the bottom there’s no real doubt that Programmatic will be the dominant trading channel.
But how to get there faster and more effectively?
Spend a morning with people who are solving the problems rather than wallowing in the decay. The AOP Programmatic Forum at Google is about Programmatic progress for Premium Publishers. We’ll focus on the product and commercial imperatives and we’ll put buy and sell side together to find solutions that drive premium publishers forward.
Featured Speakers
Agenda
Agenda
08.30am
Registration
09.00am
Introduction
Forum Chair: Dilip Shukla, Head of Content Strategy, AOP
09.10am
Programmatic evolved
Nancy Yoo, Programmatic Solutions Lead for UK & Northern Europe, Google
09.35am
Making the demand side work for you
Adam McEnery, Solutions Engineer, Pubmatic
10:00am
The right kind of network
Craig Hughes, Business Development, Product & Strategy, Unruly
10.25am
Refreshments
10.55am
The Native opportunity
Chris Rooke, SVP Strategy & Operations, Nativo
11:20am
Why the premium publisher will win
Steve Filler, Commercial Director, Telegraph
11.45am
Panel
12.15pm
Lunch