Recent market events indicate that programmatic is experiencing teenage growing pains and anxiety. Despite the many concerns around brand safety, transparency and the general race to the bottom there’s no real doubt that Programmatic will be the dominant trading channel.
But how to get there faster and more effectively?
Spend a morning with people who are solving the problems rather than wallowing in the decay. The AOP Programmatic Forum at Google is about Programmatic progress for Premium Publishers. We’ll focus on the product and commercial imperatives and we’ll put buy and sell side together to find solutions that drive premium publishers forward.
Forum Chair: Dilip Shukla, Head of Content Strategy, AOP
Nancy Yoo, Programmatic Solutions Lead for UK & Northern Europe, Google
Making the demand side work for you
Adam McEnery, Solutions Engineer, Pubmatic
The right kind of network
Craig Hughes, Business Development, Product & Strategy, Unruly
The Native opportunity
Chris Rooke, SVP Strategy & Operations, Nativo
Why the premium publisher will win
Steve Filler, Commercial Director, Telegraph