Google stated that Native would be 80% of the ad market by 2020. But what does that mean to Premium content creators? The Native Forum will bring together Premium content creators, with agency side buyers and creatives as well as technology specialists to help to define the strategic opportunity for premium publishers.
Join our speakers to discuss:
The Native Market in perspective - Chris Rooke, Nativo The Native opportunity for special interest content - Gareth Shaw, Pulsepoint Opening up the creative process - Emily Shelley, Sticky Content
What will be asking our panel? Tell us about the market structure, what are the drivers for you and where do you fit in. What are the key market developments? What are the barriers to a better market? How can we remove these barriers either individually or as an industry? What do advertisers need? How can premium publishers capitalise? Be there to understand the latest market trends and dynamics Be there to hear the buy side’s perspective Be there to understand the creative opportunity Be there to make Native make sense