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Native Forum

Thu 26-Oct-2017
14:00 - 18:00
11 Cavendish Square, Marylebone, London W1G 0AN
Google stated that Native would be 80% of the ad market by 2020. But what does that mean to Premium content creators? The Native Forum will bring together Premium content creators, with agency side buyers and creatives as well as technology specialists to help to define the strategic opportunity for premium publishers.

 

Join our speakers to discuss:

 

Putting the market in perspective: understanding the current ecosystem, the major players, and the maturity of today’s native advertising market

Chris Rooke, SVP Strategy and Operations, Nativo

 

Opening up the creative process
Emily Shelley, Managing Director, Sticky Content
The Native opportunity for special interest content
Ben Pheloung, Director Sales and Account Management, Pulsepoint
The Native Market in perspective
Dom Perkins - Head of Programmatic, Data and Video, Time

What will we be asking our panel?
Tell us about the market structure, what are the drivers for you and where do you fit in.
What are the key market developments?
What are the barriers to a better market?
How can we remove these barriers either individually or as an industry?
What do advertisers need?
How can premium publishers capitalise?
Be there to understand the latest market trends and dynamics
Be there to hear the buy side’s perspective
Be there to understand the creative opportunity
Be there to make Native make sense

 

 

Agenda:
2:00pm Registration

 

2:30pm Welcome

Dilip Shukla, Head of Content, AOP

 

2:40pm Chris Rooke - SVP Strategy and Operations, Nativo

  • Putting the market in perspective: understanding the current ecosystem, the major players, and the maturity of today’s native advertising market
  • What the the key barriers to progress?
  • Q&A

 

3:30pm Break

 

3:50pm Challenges and Solutions – A series of short presentations followed by panel discussion and audience Q&A

 

 

Opening up the creative process

  • What does a client brief look like?
  • Understanding the creative process

Emily Shelley - Managing Director, Sticky Content

 

 

The Native opportunity for special interest content

 

Ben Pheloung - Director Sales and Account Management

 

 

The Native market in perspective

  • How Time Inc are addressing Native
  • The future for premium publishers in the Native marketplace

Dom Perkins - Head of Programmatic, Data and Video, Time

 

 

17:00pm Drinks and Networking

 

Featured Speakers View All

Featured Speakers

Dilip Shukla

Head of Content
AOP

Emily Shelley

Managing Director
Sticky Content

Chris Rooke

SVP Strategy Operation
Nativo London Ltd

Ben Pheloung

Director of Sales and Account Management
Pulsepoint
£396.00
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