Quality of data in advertising has been redefined by Facebook and Google. They provide scale, precision and consumer level insight which often leaves our Members competing at a tactical level rather than at the strategic level where Clients set budgets.
We believe there is a way that our Members can compete. Collectively.
What can we learn from other collective approaches around the world?
Why consumer insight? How?
What are the potential benefits?
How do we shape the approach?
You need to drive the solution
Why you should involved?
AOP Members are already creating ad hoc data alliances with high class benefits. Be there to see how you can participate and to decide the approach. Be there to make sure that your interests drive this campaign. Be there to be part of the solution.