Ad Quality Workshop
Thu 25-May-2017
13:30 - 18:00
11 Cavendish Square, Marylebone, London W1G 0AN
The recent developments in viewability and brand safety are going to move the market in the direction of premium publishers. If we make the right moves collectively. The AOP Quality Forum will set out the new standards being set by JICWEBS and then show how AOP Members can capitalise to exclude cheap Mid-long tail inventory from the market and drive Premiums for their inventory.
- Understand why this normally mundane subject is such a serious commercial opportunity
- See and influence both buy and sell side viewpoints
- Contribute to the sales story we will give to the buy side
- Lead the industry towards our own quality standards
If you’re an AOP publisher member you are entitled to complimentary tickets. Please make sure you’re logged into the AOP website to access free tickets. Tickets are available to purchase for Associate members and non-members.
Agenda
Agenda
SESSION 1 – Market overview & industry standards
2.00 - 2.10pm
Introduction & Market overview
Steve Chester, Digital Strategy Consultant & Richard Reeves, Managing Director, AOP
2.10 - 2.25pm
Viewability benchmarking data
Anant Joshi, VP, Meetrics
2.25 - 2.40pm
Brand Safety & Ad Fraud benchmarking data
Paul Astbury, Business Development Director, Integral Ad Science
2.40 – 3.10pm
Agency/Client point of view – principles and standards being applied by a leading agency
Dave Sandham, Operations Director & Rory Latham, Head of Inventory Management, GroupM
3.10 - 3.25pm
Trustworthy Accountability (TAG)
Nick Stringer, Consultant, TAG
3.25 - 3.40pm
Joint Industry Committee for Web Standards (JICWEBS)
Richard Foan, Chairman, JICWEBS
3.40 - 4.00pm
JICWEBS Brand Safety, Viewability & Fraud programme, certification overview, future development
Steve Chester, Digital Strategy Consultant
4.00 - 4.15pm – BREAK
SESSION 2 – What steps can AOP members take to lead the market?
4.15 – 4.45pm
Brand Safety
Steve Chester, Digital Strategy Consultant & Dilip Shukla, Head of Content, AOP
- What role can Publishers take to drive improved brand safety?
- Is DTSG applicable to Publishers?
- How can Publishers/AOP members drive a point of differentiation with the market?
- Managing client expectations - can Publisher guarantee 100% brand safety?
4.45 - 5.15pm
Viewability
Steve Chester, Digital Strategy Consultant & Dilip Shukla, Head of Content, AOP
- Trading on viewability – what is the impact, how is this affecting pricing and yield?
- Are the current industry guidelines metrics about right, high enough too high?
- How can Publishers drive a point of differentiation? Can Publishers agree to higher standards?
- Moving to digital GRPs – is this a reality?
- Impact of viewability on user design – avoiding poor user experience in the pursuit of 100% viewability
5.15 - 5.45pm
Fraud
Steve Chester, Digital Strategy Consultant & Dilip Shukla, Head of Content, AOP
- What role can Publishers take in the reduction of ad fraud?
- How can Publishers drive a point of differentiation? Is 0% fraud guarantee possible?
- The role of the Police - Disruption vs pursuit of criminals & funding
5.45pm - Close