AOP - Association of online publishers

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Ad Quality Workshop

Thu 25-May-2017
13:30 - 18:00
11 Cavendish Square, Marylebone, London W1G 0AN

The recent developments in viewability and brand safety are going to move the market in the direction of premium publishers. If we make the right moves collectively. The AOP Quality Forum will set out the new standards being set by JICWEBS and then show how AOP Members can capitalise to exclude cheap Mid-long tail inventory from the market and drive Premiums for their inventory.

 

Digital advertising is growing up, be there to:
  • Understand why this normally mundane subject is such a serious commercial opportunity
  • See and influence both buy and sell side viewpoints
  • Contribute to the sales story we will give to the buy side
  • Lead the industry towards our own quality standards

 

If you’re an AOP publisher member you are entitled to complimentary tickets. Please make sure you’re logged into the AOP website to access free tickets. Tickets are available to purchase for Associate members and non-members.

Agenda

Agenda

 

 

SESSION 1 – Market overview & industry standards

 

2.00 - 2.10pm

 

Introduction & Market overview

Steve Chester, Digital Strategy Consultant & Richard Reeves, Managing Director, AOP

 

2.10 - 2.25pm

Viewability benchmarking data

Anant Joshi, VP, Meetrics

 

2.25 - 2.40pm

Brand Safety & Ad Fraud benchmarking data

Paul Astbury, Business Development Director, Integral Ad Science

 

2.40 – 3.10pm

Agency/Client point of view – principles and standards being applied by a leading agency

Dave Sandham, Operations Director & Rory Latham, Head of Inventory Management, GroupM

 

3.10 - 3.25pm

Trustworthy Accountability (TAG)

Nick Stringer, Consultant, TAG

 

3.25 - 3.40pm

Joint Industry Committee for Web Standards (JICWEBS)

Richard Foan, Chairman, JICWEBS

 

3.40 - 4.00pm

JICWEBS Brand Safety, Viewability & Fraud programme, certification overview, future development

Steve Chester, Digital Strategy Consultant

 

4.00 - 4.15pm – BREAK

 

 

 

SESSION 2 – What steps can AOP members take to lead the market?

 

4.15 – 4.45pm

Brand Safety

Steve Chester, Digital Strategy Consultant & Dilip Shukla, Head of Content, AOP

  • What role can Publishers take to drive improved brand safety?
  • Is DTSG applicable to Publishers?
  • How can Publishers/AOP members drive a point of differentiation with the market?
  • Managing client expectations - can Publisher guarantee 100% brand safety?

 

4.45 - 5.15pm

Viewability

Steve Chester, Digital Strategy Consultant & Dilip Shukla, Head of Content, AOP

  • Trading on viewability – what is the impact, how is this affecting pricing and yield?
  • Are the current industry guidelines metrics about right, high enough too high?
  • How can Publishers drive a point of differentiation? Can Publishers agree to higher standards?
  • Moving to digital GRPs – is this a reality?
  • Impact of viewability on user design – avoiding poor user experience in the pursuit of 100% viewability

 

5.15 - 5.45pm

Fraud

Steve Chester, Digital Strategy Consultant & Dilip Shukla, Head of Content, AOP

  • What role can Publishers take in the reduction of ad fraud?
  • How can Publishers drive a point of differentiation? Is 0% fraud guarantee possible?
  • The role of the Police - Disruption vs pursuit of criminals & funding

 

5.45pm - Close

 

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