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Ad Blocking Workshop

08:30 - 11:00
11 Cavendish Square, Marylebone, London W1G 0AN

The Client and Agency driven push for ad viewability creates a number of challenges for publishers that need to be solved at an Industry level. This year the AOP will campaign to achieve an approach to viewability that respects the needs of advertisers but also achieves balance in the industry approach to formats, light loading creative, trading currency and user experience.



  • A short introduction setting out the challenge / opportunity
  • A structured discussion around the key levers we can use to face the challenge / opportunity. Key members will speak on each lever (see below) to initiate the debate.


The levers include:

  • LEAN or light creative
  • Why does this matter? How do we ensure standards are obligatory?
  • The Ad Block companies
  • Is a relationship possible? How could it be beneficial?
  • User interaction
  • What is working? How can we create progress?


As a publisher member you are entitled to a place at the workshop, if you or a colleague would like to apply for an invitation please contact

Featured Speakers View All

Featured Speakers

Dilip Shukla

Head of Content
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