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The secret to creating branded content with genuine engagement

We ask the following questions to our 2020 co finalists for ’Best Creative Solutions Led / Content Marketing Campaign’:

  • What differentiates a great client brief for branded content that enables the publisher to come up with a winning creative solution?
  • How do you measure how far you can push the brand within the content without losing audience engagement?
  • What are the defining features of a great piece of branded content?

Featuring AOP Digital Publishing Award 2020 ’Best Creative Solutions Led / Content Marketing Campaign’ finalists:

- Lucie Cave, Bauer Media
- Deborah Rosenegk, ESI Media
- Helen Milligan, Mail Metro Media
- Natasha Aquisto, Mail Metro Media & Entale

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