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Secrets of success for video strategies

We ask our 2020 co finalists for ’Best Use of Video’ the following questions:

  • When is video the right choice of medium, ie: what can it achieve that the written or spoken word [audio] can’t?
  • What different skills has your team needed to develop to create a successful video feature or series?
  • How do you work with colleagues across marketing, PR, and audience development to fully leverage video?

 

Featuring AOP ’Best Use of Video’ finalists:

  • Mat Watson, carwow
  • Ben Londesbrough, Hear Me Adland, Campaign, Haymarket Media Group
  • Alejandra Hering, Love Island x Mental Health, Cosmopolitan UK

  • John Domokos, Anywhere But Westminster, The Guardian
  • John Montoya, Saving The Planet Through Snapchat, VICE UK

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