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Integrating podcasts into digital publishing strategies

We ask our 2020 co finalists for ’Best Podcast Strategy’ the following questions:

  • What top tip[s] can you share for building audience engagement for your podcast strategy?
  • What lessons are being learned about how audiences move / can be grown between platforms?
  • How are you developing commercial opportunities through your podcast strategy?

Featuring AOP ’Best Podcast Strategy’ finalists:

  • Holden Frith, The Week Unwrapped, Dennis Publishing
  • Chris Stone, Evening Standard Audio, Including The Leader podcast, ESI Media
  • Simon Brew, Film Stories
  • Dave Musgrove, History Extra From BBC History, Immediate Media
  • Theodora Louloudis, Expenses, The Telegraph
  • Emily Poon, Sorry, Not Sorry, Verizon Media & MediaCom

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AOP - Association of Publishers