How Blockthrough became a valued partner of Future plc

Published: 13 Apr 2023

Since 2018, Future has acquired multiple brands including, What Hi-Fi, SmartBrief, Marie Claire UK and US, Who What Wear, and go.compare. As the company continued to grow and amass a massive digital audience, adblocking was becoming a bigger issue for lost inventory, prompting Future to start looking for solutions. Find out how Future partnered with Blockthrough to tap into this new revenue channel.