7 misconceptions about adblock users

Published: 07 Oct 2022

Before Google decided to deprecate third-party cookies and before GDPR was a thing—publishers were preoccupied with a revenue risk of another kind: The so-called ‘adblockalypse’. Rings a bell? In the last two years, Blockthrough has helped publishers recover more than $80 million in advertising revenue, which would have otherwise been lost to adblocking. We monetize more than 2B adblock pageviews each month—that’s 2,000,000,000 pageviews for full effect.