Best Use of Data, sponsored by LiveRamp

Effective use of data underpins all key business decisions within online publishing - from product development, audience growth, monetisation of audiences, development of new commercial trading methods and communication to key stakeholders. For this category, the jury will be looking for an effective use of data sources to deliver quality information; for evidence that the data has been presented effectively to impact on strategy and for a robust measurement process that has demonstrated effective results.

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