Congratulations to Time Inc UK who are the winners of Digital Sales Team of the Year 2017
Your ‘Elevator Pitch’
Time Inc’s biggest year ever!
20% yoy revenue growth driven by
Core strategy around the 3s’s:
Restructured the entire sales department from brand centric to client centric. Giving clients one point of access to 50+ brands, whilst giving team’s access to all digital sales products.
Developed new products to meet client demands including the launch of Native product, suite of data products, video syndication of our brand content.
Set The Scene
-Restructuring entire sales team to sell across all brands, relocated across 7 global locations.
-Training all teams on new programmatic, data and native products.
-Delivering best in class service whilst partially transitioning the adops team overseas.
-Transparency of tech partners and buying platforms on data collecting tags diluting our data offering.
-Nonsupport of Flash players, pixels and wrappers affecting DMP trackers, viewability and creatives, slowing growth
-Migration of 50+ sites to one CMS, resulting in limited dev resource for commercial use.
-Growing revenues by 20% with O+O scale flat yoy.
-Integrating Collective team into Time Inc.
Tell Us The Story
Overcoming Challenges to deliver the Strategy and 20% growth yoy
Programmatic direct revenue +212% yoy
+37% in revenue generated from Marketing Services
Native offering +£1.5m
Increased viewability of all ad placements by +7% and CTR’s by up to 11%
8% of Time Inc brands outperform the average of the Moat benchmarks
Established relationships with all UK trading desks
46 native campaigns run delivered across 22 million native impressions
Above and Beyond
Delivering a total of 2,671 desktop campaigns +3.8% yoy
Face to Face meetings +4% yoy
Spoke at 27 Industry events
Constant innovation creating market leading campaigns and new revenue streams resulted in TimeInc UK making more money than any other magazine publisher
Digital Sales Team of the Year 2017 sponsored by Circus Street