Digital Editor / Content Strategist of the Year 2017

Congratulations to Christian Broughton, Editor of the Independent who are the winners of Digital Editor / Content Strategist of the Year 2017

Twitter Facebook

 

 

Your ‘Elevator Pitch’

 

Christian Broughton first worked at The Independent 20 years ago, he has led the profound change of a great Fleet Street title into a digital-only global force for high-quality, trustworthy news and agenda-setting opinion with a profitable, sustainable future, reimagining the core values of the brand for a new era.

 


Set The Scene


The success has come in a year with three huge news events – the Brexit referendum, the Olympics and the US election. The Independent came out emphatically on top. NewsWhip’s independent analysis showed we were number-one on social media in the 36-hours around Brexit, the publisher of the two biggest individual posts on the Olympics, and the biggest non-US publisher on the US election. Our stance against fake news isn’t to lambast Facebook, but to harness it’s potential, delivering real news to millions. Campaigns such as #refugeeswelcome and our fundraising this Christmas for Centrepoint would have been less powerful without it.

 


Tell Us The Story


From newspaper website to thriving digital pure play – the past year has seen a dramatic reinvention of The Independent under Christian Broughton - a blueprint for a successful Independent. Before the paper closed, the ABC figure stood at 56 million unique users per month (February 2016). What followed was 71% year-on-year growth, taking that figure to 96.5 million (February 2017), while video views have leapt 350% (Brightcove). Our biggest market is no longer the UK but the US, where our brand is gaining huge loyalty, recognition and respect. The following exchange on Twitter gives a glimpse of why our US readers keep coming back: “It takes a U.K. publication to factcheck our President? Where are our pubs? Thank you The Independent.” “Actual journalism comes from across the pond apparently.” “I always read @Independent. They are less biased and don’t have to suck up to American
politicians.”


For many years, digital-sceptics have questioned whether online revenues alone can sustain “proper” newsrooms offering the same depth of coverage across everything from news to sport to business to comment. The answer for The Independent is an emphatic “yes”. There are now well over 100 journalists in the editorial team, up from 50 at the start of 2016.


And how many digital editorial teams could sustain the breadth, depth and quality required to fill a newspaper, seven days a week? The Independent can – and it does. The Independent Daily Edition app also builds on our relationship with a core traditional market.

 

The Results

 

After losing money for decades, The Independent is now profitable again. For many years, digital-sceptics have questioned whether online revenues alone can sustain “proper” newsrooms offering the same depth of coverage across everything from news to sport to business to comment. The answer for The Independent is an emphatic “yes”. There are now well over 100 journalists in the editorial team, up from 50 at the start of 2016.

Twitter Facebook

In Partnership with

Pubmatic
AOP - Association of Publishers