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What next for the media industry?

 

2017 proved to be a turbulent year for the advertising industry in many areas, so it’s that time of year for predictions, what does 2018 hold?

 

The views are wide ranging, GDPR predictably is on many agenda’s, but so to the rise of the management consultancy and the potential impact of media agencies. Regaining trust, transparency and ROI measurement feature strongly and some look to the development and role that may be played by AI, virtual reality and digital audio.

 

What next for the media industry? (part 1)

What next for the media industry? (part 2)

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