AOP on Youtube
AOP on Twitter
AOP on LinkedIn
AOP on Facebook

What is the cost of ad blocking?

 

The GDPR may have usurped the threat of ad blocking in alarming media headlines lately, but U.K. publisher data shows the dent on revenue due to ad blocking is growing.  While the rate of ad blocking has remained nearly flat on desktop, with a small increase in mobile, the revenue loss has grown partly due to publishers growing their audiences and adding more ad inventory.

 

AOP calculated nearly £14 million ($18.6 million) in revenue was lost due to blocked ad impressions in 12 months. In 2016 this was £10.8 million ($14.4 million). The trade body estimated that the average publisher loses roughly £630,000 ($837,000) in annual revenue.

 

Don’t forget about ad blocking: lost revenue to UK publishers rises to over £600k per year

 

 

TwitterFacebook

Related

 

Publishers erect paywalls to combat ad blocking and diminishing display revenues

News Corp.’s Digital Subscriptions up 20%

Publishers hunting for subscribers enter the weeds of segmentation

Hearst UK launches innovative scheme to develop new revenue streams

TwitterFacebook
AOP on LinkedIn
AOP on Twitter
AOP on Facebook
AOP on YouTube