The GDPR may have usurped the threat of ad blocking in alarming media headlines lately, but U.K. publisher data shows the dent on revenue due to ad blocking is growing. While the rate of ad blocking has remained nearly flat on desktop, with a small increase in mobile, the revenue loss has grown partly due to publishers growing their audiences and adding more ad inventory.
AOP calculated nearly £14 million ($18.6 million) in revenue was lost due to blocked ad impressions in 12 months. In 2016 this was £10.8 million ($14.4 million). The trade body estimated that the average publisher loses roughly £630,000 ($837,000) in annual revenue.