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US social ads failing to drive conversions

Research by CivicScience has found that ads on social platforms like Facebook and Instagram are failing to convert users.

 

In a survey of over 1,900 US consumers, just 1% of respondents aged 13 and older said they have previously made a purchase based on a Snapchat ad, and only 4% said they have bought anything after seeing an Instagram ad. Overall, 45% said that they have never purchased anything based on ads they saw from social media sites, and over a third said they don’t use social media.

 

Facebook was found to be the most influential channel for purchasing behaviour, with 16% of consumers buying a product based on a Facebook ad.

 

Market stats - social ads failing to drive conversions

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