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UK video consumption

Digital Landscape Report

There’s life in live, with 73% of consumers responding they have watched live video content, according to AOL’s “The State of Video Industry” study in the U.K., which also came out this month.

When respondents were asked to choose the three types of live video they’re most interested in, breaking news came out on top at 40%, followed by sporting events at 36%. As such, 68% of advertisers plan to invest in live video in 2017.

 

UK video consumption in 5 charts

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