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UK publishers lose nearly £3bn in revenue annually due to adblocking

 

The UK has one of the highest rates of adblocking worldwide, with over a third (39%) of consumers using an adblocker, resulting in a loss of more than £2.9bn in publisher revenue in 2017, according to report by OnAudience.com

 

The revenue gulf has increased 15% from the £2.5bn loss UK publishers suffered in 2016. Internationally, the loss of publisher revenue from ad blocking has risen by a third to $42bn (£32bn), indicating that the threat of adblockers on sites reliant on advertising for revenue is becoming a more pressing issue.

 

UK publishers lose nearly £3bn in revenue to adblocking 

 

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