AOP on Youtube
AOP on Twitter
AOP on LinkedIn
AOP on Facebook

UK programmatic ad spend to surpass £3bn for 2017

 

By the end of 2017, UK advertisers will have spent £3.39bn on programmatic advertising, up 23.5% compared to last year, according to a new report from eMarketer.

 

Programmatic spend now represents 79% of all UK digital display ad spend, with this proportion expected to reach 84.5% by 2019. Predictably, mobile continues to be a major growth driver, accounting for 78% of total programmatic digital display ad spend in 2017 – this figure is forecast to climb to 86.5% by 2019.

 

UK programmatic ad spend to surpass £3bn in 2017

Twitter Facebook
Twitter Facebook
AOP on LinkedIn
AOP on Twitter
AOP on Facebook
AOP on YouTube