Digital adspend in the UK grew by an eighth (13%) in the first six months of the year, hitting a total of £7.3bn, according to the Internet Advertising Bureau UK’s half-year adspend update.
The analysis, conducted with PwC, found that spend on video grew more than a quarter (27%) to reach £1.3bn.
Search remains by far the biggest section of the market, accounting for more than half (51%) of all digital advertising. Spend reached £3.7bn, up by the same rate as digital advertising as a whole, at 13%.
Non-video display, meanwhile, grew more modestly, but was still up 8% to £1.45bn.