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Three important digital trends for media and entertainment

 

Content consumption is changing the face of media: mobile remains the biggest content disruptor, but proliferation of other channels is leaving many companies in closer competition

 

Ad-reliant media companies are evolving: as the advertising game changes, companies that rely on ad revenue are having to adjust to the requirements of audience metrics and, to a greater degree, the growth of programmatic

 

Re-platforming companies looking to boost advertising’s effectiveness: amongst marketers citing “re-platforming” as a top business priority, increasing revenue through better yield and improving advertising effectiveness emerged as the primary driver behind the goal of platforming

 

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