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The state of the ad industry’s preparations for GDPR

 

Just over six months are left until the enforcement deadline for Europe’s General Data Protection Regulation. Companies are making their final preparations for the far-reaching data privacy law after making wholesale changes to how they process and store data. Now, the onus is on marketers to figure out how to communicate a value exchange with their customers that makes sharing data feel natural and meaningful.

 

The state of the ad industry’s preparations for GDPR

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