It’s been a year of turmoil in digital advertising. Ugly issues have surfaced, like how fake-news sites spouting hate speech, can prevail due to the automated set-up of programmatic advertising. Brand safety issues came to a head in March, resulting in advertisers boycotting YouTube; while transparency remains an unsolved problem in digital ad trading. Ad blocking also hasn’t gone away, despite many publishers saying it has at least become more manageable.
So, it’s no wonder that consumer trust in advertising is a little shaky.