AOP on Youtube
AOP on Twitter
AOP on LinkedIn
AOP on Facebook

Reader and Publisher relationship can boost ad effectiveness

 

According to a new study led by Inskin Media, Research Now and Conquest Research, the relationship a reader has with a publisher can boost online ad effectiveness.

 

The research revealed that ad consideration on publisher-branded sites was 60% higher in comparison to ads on sites without publisher branding, and 152% higher among readers with a close relationship to the publisher. Meanwhile, advertiser brand warmth was 33% higher, brand empathy 20% higher and brand proximity 19% higher.

 

Reader and publisher relationship can boost ad effectiveness

 

Twitter Facebook
Twitter Facebook
AOP on LinkedIn
AOP on Twitter
AOP on Facebook
AOP on YouTube