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Publisher satisfaction with platforms plummets in 2019

 

For years, digital platforms like Google and Facebook delivered the majority of publishers’ online traffic for free and asked for little in return. But when platforms started tweaking their algorithms, many publishers suffered and some disappeared entirely.

 

Publishers may no longer trust platforms, but they still need them — because despite their excitement about alternate revenue streams, most publishers still rely on traditional models.

 

According to Digiday Research, publishers say that ad sales and subscriptions remain both their largest source of revenue today and their biggest strategic focus for the future. 

 

 

 

 

 

 

 

 

 

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Publisher Revenue sources.JPG
Publisher Revenue sources.JPG

 

 

 

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