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Proving to advertisers branded content works

Digital Landscape Report

Vice Media is the media empire largely built off being a content agency. For years, the Brooklyn media company has worked closely with brands to make them cool, or at least make their brands part of cool content.

 

Now, Vice wants to prove to advertisers that this kind of branded content is effective while giving them a better understanding of the audience they’re reaching.

 

Vice partners with Kantar to prove branded content works

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