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Premium Media Delivers Best Return On Investment

 

More than half (54%) of chief marketing officers believe premium digital media delivers the best ROI in the digital advertising space, according to research from Teads.

 

This number rises to 63% of CMO’s at larger brands meaning that premium media environments prove most effective for similar premium brands that can pay to play.

 

Over the past few years, publishers have been talking up the quality and brand safety of their advertising ecosystems, as opposed to the scattergun placements on clickbait or fake news sites or even some illicit juxtapositions thrown up by YouTube.

 

Over half of CMO’s state premium media delivers best digital ROI

 

 

 

 

 

 

 

 

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