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Online video spend overtakes banner ads for the first time

 

Advertisers are spending more on video ads than banner ads for the first time, according to the latest Internet Advertising Bureau UK/PwC Digital Adspend report.

 

In the first half of 2017, advertisers spent £699 million on video ads - a 46% year-on-year rise - whilst spend on banner ads increased by just under 2% to £685 million. Video is the fastest-growing ad format and now accounts for 35% of all spend going on display advertising.

 

Online video spend overtakes banner ads for the first time

 

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