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Online advertising - Return on investment

 

A year-long study of nine consumer goods brands has shown that every £1 spent on display ads drives £1.94 in sales - with one brand seeing a £3.38 return.

 

The purchasing behaviour of those who received the ads was compared to those who didn’t using a combination of Nectar loyalty card data - providing transaction data for over 12 million Sainsbury’s customers - and Nielsen Homescan data, which measured shopping behaviour at other UK supermarkets.

 

Unilever and Nestle study reveals ROI of online ads

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